The Information Commissioner's Office (ICO), which is tasked with upholding the information rights of businesses and members of the public, believes that the internet giant is not taking the necessary steps to protect its users.
As digital platforms become more common across Australia, the responsibility is now with organisations to make sure they handle customer data effectively and keep on top of
This is according to the PricewaterhouseCoopers (PwC)
Entertainment and Media Outlook
, which showed that online purchases are on the rise, creating new challenges for businesses.
Enforcement action has been launched against Google in Europe, as the company has failed to comply with requests to improve its data protection policies.
Legislation needs to be brought into force to protect consumers when data breaches occur in relation to their personal information, one major body has said.
The Australian Communications Consumer Action Network (ACCAN) emphasised that this would lead to better security for private and financial information.
There are many security challenges facing modern day organisations, but it seems that keeping big data safe is one of the most prominent.
This is according to a new study from McAfee entitled
Needle in a Datastack
, which indicated that businesses are vulnerable to security breaches because they do not know how to analyse or store big data.
Apple is the latest in a growing line of large-scale companies to have announced how many requests it has received for customer data.
Concerns arose in the US a number of days ago, after claims were made that government agencies were demanding information from technology companies relating to customer activities.
A study is underway that will assess people's views and attitudes towards privacy, which will be carried out on behalf of the Office of the Australian Information Commissioner (OAIC).
Wallis Strategic Market and Social Research have been tasked with asking 1,000 people questions relating to how they believe their privacy is being dealt with.
Plans have been announced by attorney-general Mark Dreyfus for an inquiry into the protection of privacy in the digital age.
will not only focus on solutions for privacy breaches, but also ways in which they can be prevented from the outset.
Companies that deal with personal data need to make sure this information is kept secure, as one group believes that the problem will worsen over the coming years.
According to predictions from Gartner, 90 per cent of organisations will have personal data stored on their IT systems by 2019 that they do not own or control.
When it comes to leveraging new technology, is your company at the forefront of the movement
or are you hanging back at the edge?